Property and hotel chain operators are continuously trying to implement new technological approaches to reduce operational cost, make full use of new sources of revenue, and improve guest experience while keeping up with the increasingly well-travelled and tech-savvy generation.

Meeting guests’ expectations for the latest consumer technology and interactive guest services presents a constant challenge. These demands to deliver world-class customer service mean that hotels’ customer-facing staff need to work more productively and efficiently. In the hospitality industry, many functions are already being streamlined, replacing human labour with technology where possible to reduce labour costs and avoid customer service issues. We’ve seen how, on account of technology, both customers and properties have benefitted from the improved communication, reservations, and guest service systems.

It’s not only necessary to adapt, but also to stay ahead of the competition through technology and new innovations. As such, data has become a valuable resource in the hotel industry. Successful hotel chains invest in collecting and analysing data to find and act on opportunities.