Chairman's Message

Today, technology has pervaded every aspect of hotel and food & beverage service operations, from the customer experience to back-end operations. Guests are setting the bar for the technology that the industry adopts, and they will continue to drive innovations in the hospitality industry and beyond. 

A Leader in the Premium Hospitality Market

Our commitment to bringing together international exposure and established industry experience to provide the best service for the hospitality industry has proven fruitful. The Ultima Asia Technology team has successfully catered to an impressive portfolio consisting of the most valuable 4- and 5-star hotel chains in the world.

In Indonesia alone, UAT is responsible for 90% of the high-end hotel market. Our strategic acquisitions and partnerships in Southeast Asia, as well as the establishment of a headquarters in Singapore, have also put us in the leading position as the premier provider of hospitality technology solutions in the region.

The company’s growth has taught us that to operate a trusted global business that provides premium IT solutions to the hospitality industry, human touch – in terms of industry experience and tailored services – is a key factor. That is why UAT’s team of technology and industry experts are equipped with past experience in hotel and foodservice operations, which they apply to implement technology solutions that are catered to suit each customer’s needs and challenges.

Ready for the Future

While we focus on countries in Southeast Asia that UAT has just entered, we have our sights set on the global stage, where there is still room for growth. There are still opportunities to innovate and improve UAT’s offerings as well, through the addition of complementary and new technology solutions that can operate along with major technology providers.

Ultimately, we aim to serve the hospitality industry end-to-end: to help hotel and F&B service brands create an even more memorable customer experience while assisting in cost-saving and making operations more efficient.

In the future, we also plan to expand UAT’s market share in the 3-star hotel segment, by including more affordable software and hardware product solutions in our arsenal. We believe that UAT’s business – both in the budget and premium market – will benefit from the wealth of experience accumulated from all segments of the hospitality industry.

With this, we are confident that Ultima Asia Technology will be able to fulfil our vision to be the partner-of-choice for hospitality IT solutions worldwide. We look forward to the new milestones, new challenges, and new partnerships that lie ahead.